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Octavian Rotaru
Currently taking on a limited number of new clients

Creative Strategist For
8 & 9-Figure DTC Brands

Last Month I Managed $1M+ In Ad Spend And Produced Creatives With 3.87+ ROAS

(Not Talking About $15 Campaigns Lol)

All Without Having To Produce Hundreds Of Useless Ads, Burn Money On Wildcards, Or Guess What Works Based On “Aesthetic Vibes”

Book a call
See the proof
Businesses scaled
40+
Businesses scaled
Generated for clients
$5M+
Generated for clients
Brands featured on Forbes
9-figure
Brands featured on Forbes
Direct response since
2022
Direct response since
Customer & Competitor MiningProduction Ready Creative BriefsMechanism of Action DemosScale, Iterate & Kill FrameworkCompetitor Gap AnalysisMulti Angle Messaging StrategyCustomer & Competitor MiningProduction Ready Creative BriefsMechanism of Action DemosScale, Iterate & Kill FrameworkCompetitor Gap AnalysisMulti Angle Messaging Strategy
What I Do

Data-backed concepts, not aesthetic guesswork.

01

Customer & Competitor Mining

Deep diving into customer reviews, Reddit threads, and competitor ad libraries to pull out the exact emotional hooks, pain points, and buying triggers that actually move the needle.

02

Production Ready Creative Briefs

Writing ironclad briefs and visual storyboards for your creators or internal team. Complete with multiple 3 second hook variations, body messaging, and visual cues so execution is seamless.

03

Mechanism of Action Demos

Designing high contrast visual demonstrations and pattern interrupts that stop the scroll, make the product mechanism obvious, and keep your CPMs low by dodging Meta compliance flags.

04

Scale, Iterate & Kill Framework

Reading the metrics like hook rate, hold rate, CTR, and CPA to squeeze maximum profit out of winning concepts, tweak promising angles, and ruthlessly cut what wastes budget.

05

Competitor Gap Analysis

Auditing what the rest of your niche is running so we can spot the visual angles, hooks, and offer positioning everyone else is missing and capture that market share first.

06

Multi Angle Messaging Strategy

Building structured testing matrices across different buyer personas, making sure every ad set has a distinct psychological angle rather than just burning cash on random wildcards.

The Proof

Real ad spend, last 30 days.

Straight from an 8-figure DTC brand's ad account. The brand is under NDA, so campaign names and every column except spend are blurred. Every spend figure is real, unedited, and exactly as it appeared.

Open any screenshot to read it full size.

$223,430.49across the five campaigns shown, last 30 days
Octavian Rotaru in a beige suit, leaning on a stone ledge with his hand on his chin
Octavian RotaruChișinău, MD
About

Results over résumé.

My name is Octavian Rotaru. I help 8 and 9-figure DTC brands scale paid acquisition by building data-backed creative strategies, high-converting ad scripts, and landing pages that turn cold scrollers into buyers.

I do not operate like a bloated agency throwing dozens of random wildcard ads at the wall hoping something sticks. I partner with a select group of brands at a time to dive deep into consumer psychology, mine the data, and deliver concepts built to scale spend profitably.

  • Helped manage over $1M in monthly ad spend while scaling core creative angles to a 3.87+ ROAS on cold traffic.
  • Re-architected landing page messaging for an 8 figure brand, taking conversion rate from 0.81% to over 3%.
  • Engineered visual mechanism ad concepts that bypassed strict Meta compliance bots and slashed CPM costs across the board.
  • Built cold traffic funnels and landing pages that converted up to 60% on first-touch visitors.
Why Octavian

Built to perform, not just look good.

Data Over Guesswork

We judge success on net revenue, CPA, and scale. If an ad looks like a movie but bleeds money, it dies. If a simple visual test prints profit, we double down.

Direct Line To Strategy

You talk directly to the person building your briefs and reading your account data. No junior account managers translating messages or wasting time in bloated slack threads.

Built For The Scroll

Every hook, script, and visual demo has one specific job. Get a cold scroller to stop, pay attention, and click through to your offer.

Selective Capacity

I intentionally limit how many brands I take on at once. Your account gets dedicated focus, fast iterations, and real strategic thought, never stuck sitting in a ticket queue.

Proven Psychology

No throwing random wildcards at the wall hoping something hits. Every concept comes from deep customer research, competitor gaps, and proven buying triggers.

Zero Bloat

No 40 page decks, corporate speak, or useless status meetings. Just high converting briefs, quick feedback loops, and creative engineered to move the needle.

Testimonials

But Don't Take My Word For It, Check What These 8-Figure Founders Had To Say:

Two recorded clients, transcribed word for word. Play either video and check it against the transcript.

Full testimonial · 57 sec
“So first I was a bit sceptical about hiring Octavian, and to be honest with you, it was mainly around his age… That decision to try him out proved to be a very good decision.”
SteveClient · New Zealand
  • Social media content
  • Email marketing
  • Weekly strategy calls
Full testimonial · 55 sec
“He wrote a lot of the emails we sent out daily to our customers and prospective clients — and our open rates skyrocketed the moment I started working with him.”
EdwinClient · ~6 months
  • Email copywriting
  • Landing pages
  • Daily send calendar
Backed by the recordings

Every claim hereis on the record

Six months, not six weeks.

Nobody keeps a copywriter on for half a year to be polite. They keep them because the sends keep working.

Same list. Different words.

Nothing changed about who was on it, only what landed in the inbox. Open rates moved the moment the work started.

Traffic is easy. Landing is not.

You can buy all the clicks you want. Without a page that sells, you have bought an expensive bounce.

He was skeptical too.

One client admits it in his opening line. The other signs off with: don’t hesitate.

Summarised from the two recorded client testimonials above. The clients’ own words, unedited, are in that section.© 2026 Octavian Rotaru. All rights reserved.

The person
behind the copy.

In five words

  1. Stoic
  2. Hungry
  3. Relentless
  4. Obsessive
  5. Unfiltered
$1M+ managed last month3.87+ ROAS on cold traffic40+ brands scaled

Let's see if it's a fit.

I take on a handful of brands at a time. Tell me what you're selling and what the numbers look like now, and if I see an opportunity for a long-term partnership, we can have a chat.

Book a 30-min call
Connect on LinkedIn

Or email directly: rotaruoctavian22@gmail.com